Yesterday’s eMarketer report, “What’s Working for Social Media Marketers?” show interesting figures.
Here’s some statistics about effectiveness of Facebook marketing tactics:
Looking at the numbers, we see that creating Facebook applications was the most effective tactic. Surveying fans had pretty good results too. Advertising on Facebook is the worst performer.
Usually, a good Facebook application will engage users [...]
About 25% of marketers have matured from trying out social media to being strategic about it according to a recent survey called “2010 Social Media Marketing Benchmark Report” done by MarketingSherpa.
How They Plan to Spend their Money?
I read on eMarketing that 60% of the social marketing dollars next year will go toward staff salaries for activities [...]
More and more, businesses need a Facebook presence. It’s no wonder when you consider that in the US, Facebook now accounts for 1 in 4 Internet page views.
Kim Vallee just published a post on What to Consider Before Creating a Facebook Business Page. I suggest you read it to follow the right process in creating [...]
By Kim Vallee on September 15, 2009 |
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Just a quick note to announce that our VP, Kim Vallee will be a speaker at PodCamp Montreal this weekend. Based on her experience running At Home with Kim Vallee, she will focus on what it takes to create great blog content. She will discuss what works today to grow your traffic and free ways [...]
Jerome Paradis and I were speakers at the first WordCamp Montreal. We talked about the migration of At Home with Kim Vallee from a subtext platform to a WordPress platform. Our presentation covers my concerns as a blogger who wishes to growth her brand and the technical challenges on doing such a big migration.
You can [...]
Lots of brands are thinking about being involved in social media. Where do you start? As a brand, you need to monitor, listen, respond to customers and engage with them.
Basic questions that any brand would ask before they start are:
How do I find the influencers on my market?
Which social networks my customer base are using [...]
This story is a quick lesson on building an online community. Repeat after me: it takes time and energy. You cannot expect to create an engaged community overnight. Every successful blogger will tell you, you built it one reader at a time. But big corporations often do not have that patience.
Many corporations put lots of [...]
The newspapers industry has known better days. They are the perfect example of an industry having problems coping with changes. They need to adapt to a new reality.
The fact of the matter is people consume news differently and from other sources than newspapers. I find it mesmerizing that they struggle to change in order to [...]
I read on Mashable yesterday their 10 Things You Must Do to Earn Your Audience’s Trust. I often made similar recommendations to people. I feel that some points needs clarification or adjustments. Here are my insights on some points.
Tell us who you are
I would add that you should say what topics you will discuss, what [...]
I published these revealing statistics in September 2008 when I talked at PodCamp Montreal.
ComScore Media Metrix’s year-end report: Women’s community was the most visited and fastest growing Internet category, tied with politics. The number of unique visits to women’s community sites jumped 35% to almost 70 million from 52 million. This is quite an achievement [...]
