Tag Archive | "Twitter"

Engagement is key for effective social media marketing

January 6, 2010 Comments Off on Engagement is key for effective social media marketing

Yesterday’s eMarketer report, “What’s Working for Social Media Marketers?” show interesting figures. Here’s some statistics about effectiveness of Facebook marketing tactics: Looking at the numbers, we see that creating Facebook applications was the most effective tactic. Surveying fans had pretty good results too. Advertising on Facebook is the worst performer. Usually, a good Facebook application […]

Corporate Tools for Twitter

August 18, 2009 Comments Off on Corporate Tools for Twitter

Lots of brands are thinking about being involved in social media. Where do you start? As a brand, you need to monitor, listen, respond to customers and engage with them. Basic questions that any brand would ask before they start are: How do I find the influencers on my market? Which social networks my customer […]

My take on 10 Things You Must Do to Earn Your Audience’s Trust from Mashable

August 13, 2009 Comments Off on My take on 10 Things You Must Do to Earn Your Audience’s Trust from Mashable

I read on Mashable yesterday their 10 Things You Must Do to Earn Your Audience’s Trust. I often made similar recommendations to people. I feel that some points needs clarification or adjustments. Here are my insights on some points. Tell us who you are I would add that you should say what topics you will […]

Women Continues to Outnumber Men in Social Network Sites

August 5, 2009 1 comment

I published these revealing statistics in September 2008 when I talked at PodCamp Montreal. ComScore Media Metrix’s year-end report: Women’s community was the most visited and fastest growing Internet category, tied with politics. The number of unique visits to women’s community sites jumped 35% to almost 70 million from 52 million. This is quite an […]

Social Media Usage Statistics and How Big Business Can Use Twitter

August 1, 2009 Comments Off on Social Media Usage Statistics and How Big Business Can Use Twitter

My daily take on what grabbed my attention about social media and technology. + If you are not convinced of the popularity of social media, have a look at more than 20 mind-blowing social media statistics. The 250 million Facebook users have a high level of participation. More than 120 million Facebook users log on […]

Twitter as an augmented virtuality tool

February 23, 2009 1 comment

We were at Podcamp Toronto over the weekend. It was a great event. Brain juices are still flowing with ideas! An interesting thing about unconferences like Podcamp is the relationships you make and entertain using social networks. We had a good discussion on the subject on the train back to Montreal with Sean Power which […]