Tag Archive | "Social Media"

Engagement is key for effective social media marketing

January 6, 2010 Comments Off on Engagement is key for effective social media marketing

Yesterday’s eMarketer report, “What’s Working for Social Media Marketers?” show interesting figures. Here’s some statistics about effectiveness of Facebook marketing tactics: Looking at the numbers, we see that creating Facebook applications was the most effective tactic. Surveying fans had pretty good results too. Advertising on Facebook is the worst performer. Usually, a good Facebook application […]

Social Media Tools for Business

July 24, 2009 2 comments

Brands cannot afford to not be on media social anymore. Whether you like it or not, people are taking about you on the Web. It is better for the growth and long-term survival of your business that you monitor and participate in those discussions. Where do you start? The answer depends on your goal, how […]

Twitter as an augmented virtuality tool

February 23, 2009 1 comment

We were at Podcamp Toronto over the weekend. It was a great event. Brain juices are still flowing with ideas! An interesting thing about unconferences like Podcamp is the relationships you make and entertain using social networks. We had a good discussion on the subject on the train back to Montreal with Sean Power which […]