Tag Archive | "brand"

How Marketers Will Use Social Media in 2010

December 21, 2009 Comments Off on How Marketers Will Use Social Media in 2010

About 25% of marketers have matured from trying out social media to being strategic about it according to a recent survey called “2010 Social Media Marketing Benchmark Report” done by MarketingSherpa. How They Plan to Spend their Money? I read on eMarketing that 60% of the social marketing dollars next year will go toward staff salaries […]

My take on 10 Things You Must Do to Earn Your Audience’s Trust from Mashable

August 13, 2009 Comments Off on My take on 10 Things You Must Do to Earn Your Audience’s Trust from Mashable

I read on Mashable yesterday their 10 Things You Must Do to Earn Your Audience’s Trust. I often made similar recommendations to people. I feel that some points needs clarification or adjustments. Here are my insights on some points. Tell us who you are I would add that you should say what topics you will […]

Social Media Tools for Business

July 24, 2009 2 comments

Brands cannot afford to not be on media social anymore. Whether you like it or not, people are taking about you on the Web. It is better for the growth and long-term survival of your business that you monitor and participate in those discussions. Where do you start? The answer depends on your goal, how […]

A new WordPress infrastructure and custom theme for At Home with Kim Vallee

April 5, 2009 3 comments

Kim Vallée, Paradivision’s vice-president and Social Media strategist, finally has a new home for her popular blog on stylish living and entertaining. For At Home with Kim Vallée, we designed a new blog layout and redo her identity. We also moved her blog to the WordPress platform. For branding reasons, the URL for her blog […]