Engagement is key for effective social media marketing

By jparadis on January 6, 2010 | Comments Off on Engagement is key for effective social media marketing
Preview - Engagement is key for effective social media marketing

Yesterday’s eMarketer report, “What’s Working for Social Media Marketers?” show interesting figures. Here’s some statistics about effectiveness of Facebook marketing tactics: Looking at the numbers, we see that creating Facebook applications was the most effective tactic. Surveying fans had pretty good results too. Advertising on Facebook is the worst performer. Usually, a good Facebook application […]

How Marketers Will Use Social Media in 2010

By Kim Vallee on December 21, 2009 | Comments Off on How Marketers Will Use Social Media in 2010
Preview - How Marketers Will Use Social Media in 2010

About 25% of marketers have matured from trying out social media to being strategic about it according to a recent survey called “2010 Social Media Marketing Benchmark Report” done by MarketingSherpa. How They Plan to Spend their Money? I read on eMarketing that 60% of the social marketing dollars next year will go toward staff salaries […]

Need to Create and Manage Facebook Pages for businesses? Ensure Future Ownership!

By jparadis on October 23, 2009 | 6 comments
Preview - Need to Create and Manage Facebook Pages for businesses? Ensure Future Ownership!

More and more, businesses need a Facebook presence. It’s no wonder when you consider that in the US, Facebook now accounts for 1 in 4 Internet page views. Kim Vallee just published a post on What to Consider Before Creating a Facebook Business Page. I suggest you read it to follow the right process in […]

Corporate Tools for Twitter

By Kim Vallee on August 18, 2009 | Comments Off on Corporate Tools for Twitter
Preview - Corporate Tools for Twitter

Lots of brands are thinking about being involved in social media. Where do you start? As a brand, you need to monitor, listen, respond to customers and engage with them. Basic questions that any brand would ask before they start are: How do I find the influencers on my market? Which social networks my customer […]

Cooking a Risotto Can Teach You How To Build an Online Community

By Kim Vallee on August 16, 2009 | Comments Off on Cooking a Risotto Can Teach You How To Build an Online Community
Preview - Cooking a Risotto Can Teach You How To Build an Online Community

This story is a quick lesson on building an online community. Repeat after me: it takes time and energy. You cannot expect to create an engaged community overnight. Every successful blogger will tell you, you built it one reader at a time. But big corporations often do not have that patience. Many corporations put lots […]

My take on 10 Things You Must Do to Earn Your Audience’s Trust from Mashable

By Kim Vallee on August 13, 2009 | Comments Off on My take on 10 Things You Must Do to Earn Your Audience’s Trust from Mashable
Preview - My take on 10 Things You Must Do to Earn Your Audience’s Trust from Mashable

I read on Mashable yesterday their 10 Things You Must Do to Earn Your Audience’s Trust. I often made similar recommendations to people. I feel that some points needs clarification or adjustments. Here are my insights on some points. Tell us who you are I would add that you should say what topics you will […]

Women Continues to Outnumber Men in Social Network Sites

By Kim Vallee on August 5, 2009 | 1 comment
Preview - Women Continues to Outnumber Men in Social Network Sites

I published these revealing statistics in September 2008 when I talked at PodCamp Montreal. ComScore Media Metrix’s year-end report: Women’s community was the most visited and fastest growing Internet category, tied with politics. The number of unique visits to women’s community sites jumped 35% to almost 70 million from 52 million. This is quite an […]

Social Media Usage Statistics and How Big Business Can Use Twitter

By Kim Vallee on August 1, 2009 | Comments Off on Social Media Usage Statistics and How Big Business Can Use Twitter
Preview - Social Media Usage Statistics and How Big Business Can Use Twitter

My daily take on what grabbed my attention about social media and technology. + If you are not convinced of the popularity of social media, have a look at more than 20 mind-blowing social media statistics. The 250 million Facebook users have a high level of participation. More than 120 million Facebook users log on […]

Social Media Tools for Business

By Kim Vallee on July 24, 2009 | 2 comments
Preview - Social Media Tools for Business

Brands cannot afford to not be on media social anymore. Whether you like it or not, people are taking about you on the Web. It is better for the growth and long-term survival of your business that you monitor and participate in those discussions. Where do you start? The answer depends on your goal, how […]

Facebook Released the Fan Box widget for Facebook Pages

By Kim Vallee on July 14, 2009 | 1 comment
Preview - Facebook Released the Fan Box widget for Facebook Pages

This is the latest social widget for Facebook Fan page. Fan Box can turn your Web visitors into fans. It is meant to be put on the blog or Web site of brands, celebrities and local businesses with a Facebook page. If it is your case, you should test the Fan Box widget to see […]