My take on 10 Things You Must Do to Earn Your Audience’s Trust from Mashable

Posted on August 13, 2009 by Kim Vallee

improvised session at podcamp boston 4 in 2009

I read on Mashable yesterday their 10 Things You Must Do to Earn Your Audience’s Trust. I often made similar recommendations to people. I feel that some points needs clarification or adjustments. Here are my insights on some points.

Tell us who you are

I would add that you should say what topics you will discuss, what is your angle. If you run a blog, do not make it only about your brand. For example, Paradivision creates social media applications but our blog covers social media news and trends for business.

Don’t setup a profile on every network

I do not recommend to write the exact same message on all the network. I stay away from tools to publish the same updates on many networks; doing that only creates noise. If you wish to engage in a conversation with your customers, you must be willing to make the time.

I often spread the same stories on Twitter and Facebook. But I will use different sentences to do it. On Twitter, my followers may have never met me. There are more chances that I have at least met you once if we are Facebook friends. For that reason, I use different words to talk to each audience. In Facebook, I use the link and comment features to publish richer content.

Know that news spread more and die faster on Twitter. I find LinkedIn to be a passive social network. But some people like it. Try it to see if it is for you.

Write for the Word

Writing short posts is crucial. Aim for posts between 200 and 400 words. People do not have the time to read longer stories. If you wish to cover several angles, split the story in a series of posts. Each post must stand on its own.

Document Everything

I wish to point out that text is more SEO friendly than video. So even if you post a video, you need to include some text in your post. Use videos to complement what you are saying, to bring a topic or to document an event. It works great for quick interviews. Keep your videos under 2 minutes but aim for 1:30 minutes. It needs to be short for people to watch your video.

Web 2.0 is about sharing and engaging. Upload your videos on You Tube or Vimeo. You want to give bloggers a chance to spread the words and embedded your video into their story.

+ Photo by Jerome Paradis showing an improvised session at PodCamp Boston 4, that happened last weekend

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