Yesterday’s eMarketer report, “What’s Working for Social Media Marketers?” show interesting figures. Here’s some statistics about effectiveness of Facebook marketing tactics: Looking at the numbers, we see that creating Facebook applications was the most effective tactic. Surveying fans had pretty good results too. Advertising on Facebook is the worst performer. Usually, a good Facebook application [...]
Lots of brands are thinking about being involved in social media. Where do you start? As a brand, you need to monitor, listen, respond to customers and engage with them. Basic questions that any brand would ask before they start are: How do I find the influencers on my market? Which social networks my customer [...]
I read on Mashable yesterday their 10 Things You Must Do to Earn Your Audience’s Trust. I often made similar recommendations to people. I feel that some points needs clarification or adjustments. Here are my insights on some points. Tell us who you are I would add that you should say what topics you will [...]
I published these revealing statistics in September 2008 when I talked at PodCamp Montreal. ComScore Media Metrix’s year-end report: Women’s community was the most visited and fastest growing Internet category, tied with politics. The number of unique visits to women’s community sites jumped 35% to almost 70 million from 52 million. This is quite an [...]
My daily take on what grabbed my attention about social media and technology. + If you are not convinced of the popularity of social media, have a look at more than 20 mind-blowing social media statistics. The 250 million Facebook users have a high level of participation. More than 120 million Facebook users log on [...]
We were at Podcamp Toronto over the weekend. It was a great event. Brain juices are still flowing with ideas! An interesting thing about unconferences like Podcamp is the relationships you make and entertain using social networks. We had a good discussion on the subject on the train back to Montreal with Sean Power which [...]
