Yesterday’s eMarketer report, “What’s Working for Social Media Marketers?” show interesting figures.
Here’s some statistics about effectiveness of Facebook marketing tactics:
Looking at the numbers, we see that creating Facebook applications was the most effective tactic. Surveying fans had pretty good results too. Advertising on Facebook is the worst performer.
Usually, a good Facebook application will engage users [...]
I read on Mashable yesterday their 10 Things You Must Do to Earn Your Audience’s Trust. I often made similar recommendations to people. I feel that some points needs clarification or adjustments. Here are my insights on some points.
Tell us who you are
I would add that you should say what topics you will discuss, what [...]
I published these revealing statistics in September 2008 when I talked at PodCamp Montreal.
ComScore Media Metrix’s year-end report: Women’s community was the most visited and fastest growing Internet category, tied with politics. The number of unique visits to women’s community sites jumped 35% to almost 70 million from 52 million. This is quite an achievement [...]
My daily take on what grabbed my attention about social media and technology.
+ If you are not convinced of the popularity of social media, have a look at more than 20 mind-blowing social media statistics. The 250 million Facebook users have a high level of participation. More than 120 million Facebook users log on to [...]
I share here what grabbed my attention on the news about social media and technology.
+ If you are thinking of tapping into the social game industry, know that 1 In 10 Internet Users Buys Virtual Goods. According to a survey released yesterday, 12 percent of Americans said that they spent real money on virtual items [...]
This is the latest social widget for Facebook Fan page. Fan Box can turn your Web visitors into fans. It is meant to be put on the blog or Web site of brands, celebrities and local businesses with a Facebook page. If it is your case, you should test the Fan Box widget to see [...]
If you think the latest Facebook changes or the proliferation of Facebook applications and games make Facebook less potent as a social gaming platform, think again!
Let’s take Farm Town, a recent social game on Facebook by SlashKey.
As of today, the game has 4,778,781 monthly active users.
From information gleaned from the developer and the moderators in [...]
