About 25% of marketers have matured from trying out social media to being strategic about it according to a recent survey called “2010 Social Media Marketing Benchmark Report” done by MarketingSherpa. How They Plan to Spend their Money? I read on eMarketing that 60% of the social marketing dollars next year will go toward staff salaries [...]
I read on Mashable yesterday their 10 Things You Must Do to Earn Your Audience’s Trust. I often made similar recommendations to people. I feel that some points needs clarification or adjustments. Here are my insights on some points. Tell us who you are I would add that you should say what topics you will [...]
Brands cannot afford to not be on media social anymore. Whether you like it or not, people are taking about you on the Web. It is better for the growth and long-term survival of your business that you monitor and participate in those discussions. Where do you start? The answer depends on your goal, how [...]
Kim Vallée, Paradivision’s vice-president and Social Media strategist, finally has a new home for her popular blog on stylish living and entertaining. For At Home with Kim Vallée, we designed a new blog layout and redo her identity. We also moved her blog to the WordPress platform. For branding reasons, the URL for her blog [...]
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