Paradivision Inc. » best practices

Our WordCamp Montreal Presentation on Video

Kim Vallee — Thu, 20 Aug 2009 02:50:46 +0000

Jerome Paradis and I were speakers at the first WordCamp Montreal. We talked about the migration of At Home with Kim Vallee from a subtext platform to a WordPress platform. Our presentation covers my concerns as a blogger who wishes to growth her brand and the technical challenges on doing such a big migration.

You can click on the slides below to better follow the presentation.

The Slides

More precisely, Jérôme Paradis and Kim Vallée addressed the how, the why and the benefits of carrying out a large-scale migration, including why you would move to WordPress, demystifying the good and the bad of changing all our URLs, migration tools and techniques and a migration checklist.

I wish to tell you that they are actually 8 videos from WordCamp Montreal 2009 on WordPress TV.

Corporate Tools for Twitter

Kim Vallee — Tue, 18 Aug 2009 17:55:08 +0000

Lots of brands are thinking about being involved in social media. Where do you start? As a brand, you need to monitor, listen, respond to customers and engage with them.

Basic questions that any brand would ask before they start are:

How do I find the influencers on my market?
Which social networks my customer base are using and at which frequency?
How do you track all mentions of your brand?
How many resources it will take and who should do the job?
How do I track the effectiveness of my tweets?

You will find on Mashable, a list of Tweeter Tools for the Enterprise that can help you answer these questions. Start with the integrated Twitter search to track the mentions of your brand or a few keywords. You can saved the search requests on your Twitter account. Doing that saves you time.

I would add to Goggle what you are looking for as they are many small niche sites that gathered topic-related tweets or Tweeple. They give you a head start on who to follow.

The A/B testing tips using hashtags is a wonderful idea that is so simple to implement. Like Sudha Jamthe mentioned on Mashable, you can use it to test the effectiveness of your message, test what time and day brings you the best results or analyze the effectiveness on different audience segments.

MORE:
+ Corporate Twitter Toolbox: Twitter Tools for the Enterprise by Sudha Jamthe on Mashable

Changing the Newspapers Mentality

Kim Vallee — Sun, 16 Aug 2009 19:02:18 +0000

The newspapers industry has known better days. They are the perfect example of an industry having problems coping with changes. They need to adapt to a new reality.

The fact of the matter is people consume news differently and from other sources than newspapers. I find it mesmerizing that they struggle to change in order to serve the public the way the public wanted to be served. By embracing the new technology and remember than their role is to deliver news, not a paper, they could see that the new reality provides them with lots of opportunity for growth.

I suggest these two excellent posts on the challenge of the newspapers industry:
+ Online Coverage is Harder to Get, or is it? on Conversation Agent
+ 12 Things Newspapers Should Do to Survive on Mashable

I only wrote about IDEO’s Innovative Ideas on the Future of Journalism on my social media blog. For three weeks, a team of media-savvy IDEOers met day and night, scribbled and scrapped ideas about the future of journalism. Pretty cool ideas emerged from this huge brainstorm session.