Jerome Paradis and I were speakers at the first WordCamp Montreal. We talked about the migration of At Home with Kim Vallee from a subtext platform to a WordPress platform. Our presentation covers my concerns as a blogger who wishes to growth her brand and the technical challenges on doing such a big migration. You [...]
Lots of brands are thinking about being involved in social media. Where do you start? As a brand, you need to monitor, listen, respond to customers and engage with them. Basic questions that any brand would ask before they start are: How do I find the influencers on my market? Which social networks my customer [...]
The newspapers industry has known better days. They are the perfect example of an industry having problems coping with changes. They need to adapt to a new reality. The fact of the matter is people consume news differently and from other sources than newspapers. I find it mesmerizing that they struggle to change in order [...]
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