How is internalization part of open standards?
Marc says off course.
One reason Facebook overtook MySpace is that they crowdsourced internatlization to their users.
Latest Updates: facebook RSS
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JeromeParadis
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Picture of Clara Shih at Webcom Montreal 2009.
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Avant de quitter: 2 000 000 de visites en 4 semaines.
100 000 visites par jours dans les 10 jours avant Noël. Record 154 277.
1 473 282 vidéos créés. Moyenne de 25 000 vidéos créés par jour. Record de 123 432.
750 000 courriels collectés.
72% des usagers ont téléchargé une photo -
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Martin Céré de Sympatico/MSN parle du cas du Père Noël Portable
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And @umen wins her book!
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She agrees Facebook needs better message management tools.
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In Q&A, she answers that you can manage ...
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In Q&A, she answers that you can manage and segment your friends for privacy through Friends Lists.
(Good answer, that’s what I do. I recommend you do the same)
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And she’s done!
Her Twitter name is @clarashih -
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You can refine so much the ads, that a Nick, a friend from Clara narrowed down the criteria and was able to get a personal message appear in her advertisement directly targeted to her! Not scalable, but quite imaginative!
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What is new with the social graph that we couldn’t do before?
– Precision marketing with hypertargeted ads: minimize wasted ads, latent interest, test new segments and messaging -
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Clara developed Faceconnector (originally Faceforce).
Facebook is CRM that is bidirectional, personal and social -
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Facebook and Twitter invited new modes of communications.
Showing BBC’s The Wall video: http://www.youtube.com/watch?v=nrlSkU0TFLs– Casual
– But emotional
– Foster weak ties
– Capture long tail -
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user expectations have changed:
– due dilligence expected
– personalized interactions
– transitive trust (friends of friends are more trustworthy than a stranger, there’s social context) -
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Because of all these tools, user expect more.
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Filling forms is annoying. She implieme...
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Filling forms is annoying.
She impliemented Facebook Connect on here Web site: http://www.thefacebookera.com
You can simply log in and browdcast stuff to friends. -
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Finally arrived (a bit late) at Clara Shih’s conference: “Sales, Marketing, and Product Development 2.0: Doing More with Less in the Facebook Era”
Trusted online identity is here.
World Wide Web of People and social filtering with Facebook Connect (and OpenSocial). Now, if people can log in, submit comments and they have a real credential, you get more with less.
