Do we need our own destination Web site when launching our game on Facebook and MySpace?
Anu Shukla: If you have a successful game on Facebook and Myspace, it might be a good idea to try to build a destination site to gain your own audience.
James Currier does not believe you need another site. You can make a lot of money on Facebook and MySpace. The platforms are solid enough. It’s hard and expensive to get players to register on another site. If you have your own Web site, older people that invest in companies, they tend to value external Web site (!): it’s something they can own!