I published these revealing statistics in September 2008 when I talked at PodCamp Montreal.
- ComScore Media Metrix’s year-end report: Women’s community was the most visited and fastest growing Internet category, tied with politics. The number of unique visits to women’s community sites jumped 35% to almost 70 million from 52 million. This is quite an achievement considering the US Presidential race.
- InsideFacebook: Two days ago (in September 2008), a new survey shows that women outnumber men on Facebook in every age group.
The most current Facebook statistics look like this
What it interesting is that reality is still holding. It has been true month after month. Women are truly embracing social media. The only social networking site where there is more men than women is LinkedIn.
Anderson Analytics’ Social Network Sites A&U Profiler Survey
The first conclusion that is interesting for a marketing viewpoint or if you wish to have your own social network application is to look at how men and women use SNS. You can read from the press release on that particular SNS study the following:
While male and female SNS users engage in similar activities online, the survey found that males are more likely to share information about their hobbies, interesting articles or work-related topics. Female users in general are more likely to share photos, information about what they are currently doing or posts about their pets.
Social network sites vary in popularity based on ages. From that you can see that the older generations use mostly Facebook and Twitter. The Generation X and the WII generation are the most active on Twitter. Overall, Facebook is the most popular site, followed by My Space, Twitter and LinkedIn. Plus, Facebook members were the most loyal among regular users.
Anderson Analytics published the results of an interesting survey in mid-July 2009 about SNS habits and user profiles. The survey reached 5000 users in the United States. The average ages are not too far apart. The survey found that MySpace has the youngest user group (29 yrs old), while LinkedIn’s audience is the oldest (36 yrs old). Facebook users have on average 34 years old while the average age on Twitter is 33.
It came to no surprises that people in different age groups use social networking sites (SNS) for the different reasons. We see that survey after survey. After all, generation gap and different lifestyles play a role in how people uses SNS.
+ New Social Media Study: Facebook Trumps Other Social Media as Most Valuable; Majority of Users Can’t Do Without Popular Site on Tom H. C. Anderson
+ How the Old, the Young and Everyone in Between Uses Social Networks on eMarketer