My daily take on what grabbed my attention about social media and technology.

+ If you are not convinced of the popularity of social media, have a look at more than 20 mind-blowing social media statistics. The 250 million Facebook users have a high level of participation. More than 120 million Facebook users log on to Facebook at least once a day and more than 30 million users update their statuses at least once a day. 50% of all Twitter updates are published using mobile and Web-based tools. Twitter is my social media when I am on the go.

+ Mitch Joel of Six Pixels of Separation shared how some brands use Twitter to listen, discover problems and act on it without posting a single tweet. Twitter is a wonderful tool for customer service research. Even if the high level management is not ready at your company to actively interact in social media, it does not mean that you should do nothing. Remember that just monitoring what people say about your brand is useless if you do not act on based on the information you gathered. Read How Big Business Is On Twitter Without Being “On Twitter”.