Jerome Paradis and I were speakers at the first WordCamp Montreal. We talked about the migration of At Home with Kim Vallee from a subtext platform to a WordPress platform. Our presentation covers my concerns as a blogger who wishes to growth her brand and the technical challenges on doing such a big migration. You [...]
Lots of brands are thinking about being involved in social media. Where do you start? As a brand, you need to monitor, listen, respond to customers and engage with them. Basic questions that any brand would ask before they start are: How do I find the influencers on my market? Which social networks my customer [...]
This story is a quick lesson on building an online community. Repeat after me: it takes time and energy. You cannot expect to create an engaged community overnight. Every successful blogger will tell you, you built it one reader at a time. But big corporations often do not have that patience. Many corporations put lots [...]
The newspapers industry has known better days. They are the perfect example of an industry having problems coping with changes. They need to adapt to a new reality. The fact of the matter is people consume news differently and from other sources than newspapers. I find it mesmerizing that they struggle to change in order [...]
I read on Mashable yesterday their 10 Things You Must Do to Earn Your Audience’s Trust. I often made similar recommendations to people. I feel that some points needs clarification or adjustments. Here are my insights on some points. Tell us who you are I would add that you should say what topics you will [...]
I published these revealing statistics in September 2008 when I talked at PodCamp Montreal. ComScore Media Metrix’s year-end report: Women’s community was the most visited and fastest growing Internet category, tied with politics. The number of unique visits to women’s community sites jumped 35% to almost 70 million from 52 million. This is quite an [...]
My daily take on what grabbed my attention about social media and technology. + If you are not convinced of the popularity of social media, have a look at more than 20 mind-blowing social media statistics. The 250 million Facebook users have a high level of participation. More than 120 million Facebook users log on [...]
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